A win-win visual identity

Vinn Vinn Verden, a new movement for the green transition, built on the idea that we can create a world where people, businesses and nature all win. Awake was invited to create the foundation for how the non-profit association looks, feels and speaks to the world. We developed the full visual identity, website and communication concept that reflects engagement, positivity and forward motion.

Visual identity

The visual identity for Vinn Vinn Verden is built on optimism, movement and collaboration, a celebration of the idea that change can be both positive and shared. At its centre is a symbol formed by three V’s radiating outward like rays of light, echoing open arms, a rising sun, a megaphone or a medal of achievement — simple in form, but rich in meaning.

The chosen colours combine warm orange, soft yellow and pink, strong red, rich burgundy and muted earthy tones, creating a palette that feels bright, human and full of energy. Lexend Deca, a rounded, contemporary sans serif font, adds clarity and friendliness, supporting a tone that’s inclusive and forward-looking.

Together, these elements create a visual language that feels alive and accessible — inviting people in, and expressing the core idea behind Vinn Vinn Verden: that the green transition can be a true win-win for everyone.

A digital home for action

The website, vinnvinnverden.no, brings the brand to life online. A clear, welcoming space where people can learn, connect and take part.

We built a structure that makes it easy to navigate the organisation’s key initiatives: the Vinn Vinn Day and the Action Week, while also telling the bigger story of collaboration and long-term possibilities.

Bold headlines, open layouts and responsive design ensure that the experience feels as engaging on mobile as on desktop. Every page carries the same sense of momentum — an invitation to join in.

Communication with purpose

To help Vinn Vinn Verden build community, we created a communication strategy and visual toolkit for social media. The goal was to turn complex sustainability topics into engaging content.

We developed visual templates and tone-of-voice guidelines for storytelling that feels human, positive and direct, a mix of knowledge, action and optimism.

From event launches to community spotlights, the communication builds recognition and energy around the “win-win” idea — a reminder that the green transition is something we do together.

A platform for positive change

With the new visual identity, website and communication system, Vinn Vinn Verden now has a cohesive platform to share its message and grow its movement.

For Awake, this project is a reminder of what design can do when it helps people act together — creating connection, clarity and momentum for change.

A true win-win world.